1. Data & Analysis

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              Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

              Data & Analysis

              Dive into data on audience perceptions and behaviors.

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              Thought Fuel

              Strap on your thinking cap and explore professional analyses and insights.

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              Fast Fact Videos

              Watch and share short videos on urgent industry trends.

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              I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makerswhoare responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. Im a curious, camp counselor-type – and I have a thing for cultural centers.

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              LEARN MORE ABOUT THE DATA

              Representative clients and speaking engagements
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              EXECUTIVE LEADERSHIP

              Insight on leadership trends impacting executive decision-makers within cultural organizations

              BUSINESS INSIGHTS

              Data on audiences motivations and behaviors, and findings impacting financial health

              MARKETING

              How to increase reputation in order to effectively drive attendance

              NEW AUDIENCES

              Research to aid in effectively engaging new and diverse audiences

              VISITOR EXPERIENCE

              How to increase onsite satisfaction to motivate revisitation and mission execution

              FUNDRAISING & MEMBERSHIP

              Data and analysis to aid in and satisfying members and philanthropic supporters

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